What if your growth problem isn’t your product, pricing, or team—but misalignment?

We’re joined by Dr. Philippe Bouissou—Apple alum, bestselling author of Aligning the Dots, and the mind behind the A4 Precision Alignment™ methodology that’s fueling faster, more sustainable revenue growth for companies around the world.

With a PhD in chaos theory and a resume that includes scaling Apple’s eCommerce from zero to $350M under Steve Jobs, Philippe has spent 30+ years advising CEOs, investing $44M in startups, and sitting on 23 boards. He’s the founder of Blue Dots Partners, where he and a team of elite CEOs decode growth through alignment.

Chapters

00:00 The Pressure of Growth: Understanding Misalignment

03:01 The Core of Growth: Alignment with Target Market

06:01 Dimensions of Alignment: Addressing Customer Pain

09:01 Perception vs. Messaging: The Communication Gap

12:02 Frictionless Transactions: The Buying Process

14:59 Delivering Delight: The Customer Experience

17:50 Diagnosing Misalignment: The CEO's Challenge

20:55 The Importance of Internal Alignment

23:51 First Steps to Realignment: A Practical Approach

26:59 Understanding Market Truth: The Customer's Perspective

29:55 Final Thoughts: Simplifying Growth Strategiesbles frictionless transactions and sustainable growth at scale.

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