What if your growth problem isn’t your product, pricing, or team—but misalignment?

We’re joined by Dr. Philippe Bouissou—Apple alum, bestselling author of Aligning the Dots, and the mind behind the A4 Precision Alignment™ methodology that’s fueling faster, more sustainable revenue growth for companies around the world.

With a PhD in chaos theory and a resume that includes scaling Apple’s eCommerce from zero to $350M under Steve Jobs, Philippe has spent 30+ years advising CEOs, investing $44M in startups, and sitting on 23 boards. He’s the founder of Blue Dots Partners, where he and a team of elite CEOs decode growth through alignment.

In this conversation, Philippe reveals:

• Why misalignment is the hidden reason companies stall

• How to diagnose growth friction across four alignment axes

• Why CEOs must understand customer pain before pitching their claim

• How to fix the perception vs. messaging gap

• Why a “frictionless transaction” is the key to unlocking revenue

• What it really means to deliver delight

Whether you’re a founder, CEO, or investor—this episode is your blueprint for unlocking smarter, faster, customer-centered growth.

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