There’s a common sentiment that if it’s not in the budget, it won’t happen. However, after surveying over 100 emissaries, the days of strategizing appropriate times to market to clients through the fiscal year might be over. 

In this episode of our Takeover series, we hear an episode from Emisary's "ABM Mythbusting Series".

Sara Nunez, Chief Executive Officer at Dream To Succeed US, discusses how funding out-of-cycle is no longer a big deal and what that means for investments and customer needs.

Catherine covers:

• How budgeting is changing
• Getting budgeting attention as a marketer
• Why loyalty is more important than sales

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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