Customer experience is the emotions that a customer feels about your organization. The gateway to strengthening the positive emotions of your consumers is great storytelling.   In this episode, I interview Michael Ashford, Director of Marketing at The Receptionist, about the importance of storytelling in marketing.   Listen to Michael and I discuss...   - What it means to build heroic content   - Dos and don’ts of marking using car commercial examples   - Donald Miller’s Building a StoryBrand   - How storytelling begins with intentional listening   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.