Critical Nonsense

96! After ADHD and Bland Brands


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How do you break away from mental models that aren't doing you any good? And what's next after Blands? [33:32]
This week, Joey and Aaron and Jess talk about the move from ADHD to VAST, positive psychology, hiring based on luck, "your new Bland Identity," pelotons and Peloton, and design monoculture. They don't talk about how we, Sylvain Labs, are ourselves a certified B Corporation...
references
* From ADHD to VAST (https://www.additudemag.com/attention-deficit-disorder-vast/)
* Bloomberg calling out bland brands (https://www.bloomberg.com/opinion/articles/2020-09-07/welcome-to-your-bland-new-world-of-consumer-capitalism)
* Bland Guidelines (https://designtaxi.com/news/405218/Bland-Guidelines-Pokes-Fun-At-Just-About-Every-Creative-Brief-Ever/): from Vikki Ross, Mellor&Smith, and Grace State
* In Bill Burnet''s "Designing Your Life" TEDx (https://www.youtube.com/watch?v=SemHh0n19LA) at Stanford, he shares the story of Zappos CEO's luck-based hiring strategy Jess recounts on the show
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Critical NonsenseBy SYLVAIN

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