Alex Keyan is a serial entrepreneur with multiple 7 and 8 figures businesses to his name. He is the CEO and Founder of goPure, an amazing brand developing innovative skin care. Alex is a true marketing and ecommerce expert: his current venture is an 8-figure with a 50% repeat business rate, without doing subscriptions.
Bullet points00:37 - Intro02:20 - The starting point05:35 - Launching the first 7-figure business08:27 - Taking the learnings from one business to the next one08:55 - Going solo12:35 - The next businesses15:16 - From selling other people’s brands to forming your own17:06 - Launching the current brand: goPure19:07 - The first hero product and the d2c model20:19 - The biggest mistake22:18 - Having an in-house team vs leveraging the expertise of an agency25:28 - Building business culture26:55 - The best marketing decisions31:49 - Knowing and tracking customer lifetime value5:38 - The top traffic sources37:55 - Rapid fire question round38:33 - What superhero would you be and why?39:22 - What is one thing that people incorrectly assume about you?40:18 - What is the most pointless subject taught at schools and what would you replace it with?41:39 - What is one random act of kindness you either witnessed or done yourself?43:27 - What unusual or underrated food or drink should more people try out?44:14 - What is one mistake in your life and what did you learn from it?46:17 - What does the first 30 minutes of your day look like and when does it start?47:50 - What do you do or where do you go to get inspired?50:08 - What book do you read, recommend or gift the most?51:55 - What silly thing should people do more of?52:20 - If you could change one world problem with one wish, what would it be?53:10 - What makes you happiest?54:04 - Any asks or requests for the audience?