Creating a brand gives your business or product a better chance of standing out among others. But brand isn't limited to business. A professional who has honed his expertise for years can make his own personal brand. So how do you figure out yours?

Welcome to 'Video Made Simple' video podcast featuring marketers, entrepreneurs & clients who help take the mystery out of video and break through the monotony of day-to-day communication. 

In this episode, Chris Schwager (Video Marketer from Ridge Films) is joined by Mark Hodgson (CEO and Principal Consultant of Mark Hodgson Transformational Leadership Consultancy, author of "Time to Shine") as they talk about the importance of personal branding, and figuring out which brand works for you.  

Mark Hodgson: So the question is, what do I need to do to attract a customer in a way that they say yes. Even yes to giving me that first. Yes, it's probably I'll give you five seconds. And that's kind of interesting. And I think could be five seconds retention. I like it, I might give you 30 seconds. If I like what I got after 30 seconds then, I might give you the two or three minutes and then I might spend half an hour with you on a webinar or something, or a call here. We don't have that first piece that catches the attention. You could be the smartest person on the planet, but now we'll be commercially struggling.

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