November 06, 2017

[96] Positioning: How Specialized Should You Be?

14 minutes

"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"

Know your target market, like Ecommerce

Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry

Identify if there are 20-50 companies in your niche in your target market Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for help solving a problem

...more

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By Kai Davis & Nick Disabato

4.9

3939 ratings

November 06, 2017

[96] Positioning: How Specialized Should You Be?

14 minutes

"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"

Know your target market, like Ecommerce

Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry

...more

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[96] Positioning: How Specialized Should You Be?

[96] Positioning: How Specialized Should You Be?