In this episode of Deep Cover, we explore a pressing question: Why do sports journalists refuse to leave X (formerly Twitter) despite the platform's troubling evolution?

Sparked by recent controversies involving X's AI chatbot Grok and its lack of content safeguards, there is a complex relationship between sports media and social platforms. We trace the golden age of NBA Twitter—when the platform fostered vibrant fan communities and direct access to reporters and players—and contrast it with today's fractured landscape.

As alternatives like Threads, Bluesky, and Mastodon gain traction, why do beat reporters and high-profile personalities remain anchored to X? Is it the follower count? The engagement metrics? Or something deeper about how we've built our sports communities online?

From the impact of algorithmic changes and the monetization of verification to the challenges of rebuilding audiences elsewhere, this episode unpacks the prisoner's dilemma facing sports media in 2025 and whether we're simply trading one tech billionaire's platform for another—and what it would actually take for sports journalism to embrace a new digital home.

Topics Discussed:

• The rise and evolution of NBA Twitter and sports social media
• X's controversial AI chatbot Grok and content moderation issues
• The migration challenge: Threads, Bluesky, and Mastodon
• Why sports journalists stay despite declining user numbers
• The future of sports journalism and fan communities online