How do I win back lapsed guests using Toast POS? In one real Toast account, new guests, returning guests, and total guests all fell 15 percent in the same 30 days. Lapsed guests rose 30 percent. Pam breaks down why that divergence, and not the overall dip, is the real story, plus the win-back sequence to run inside Toast this week. Free Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist TOPICS COVERED:

1. What "lapsed" means inside Toast Guest Insights, and how it differs from a normal slow month.
2. Why a 15% overall dip and a 30% lapse spike are different stories.
3. Segmenting win-back messages by lapse window: 30-60 days, 60-90 days, 90+ days. 

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