GTM Made Simple

965: Launching ABM for SMB: Questions & Answers


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In this special B2BSMX Q & A episode, we are talking all about ABM and how to launch it for SMB. 


We speak with Jessica Fernandez - Manager, Growth Marketing at Rapid7, Muhammad Yasin - EVP, Marketing PERQ, and Ashley DuBois- B2B Marketing Manager at United Airlines about their experience with ABM. After introductions and overview, we dive into the Q & A with the audience. 


Justin’s Panel covers:


  • What marketing training they’re tired of
  • The differing structure of go-to-market teams
  • Audience questions & answers


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.



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GTM Made SimpleBy Sangram Vajre

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