Matt Ryan’s official title is Sr. Director of Communication Plans, which is a fancy way of describing his role as the top strategist for Universal Resort Orlando’s in-house ad agency, Popcorn. Henry and I had a chance to talk in depth with Matt about the laudable process Popcorn developed to foster a collaborative environment to write creative briefs. It’s a system worth copying because it works so well. Join us today as Matt tells about what Popcorn does to support great brief writing.