Andrew Hunt from Aduna shares:

• How an existential crisis from a lack of meaning and purpose in work led Andrew to the ‘smiling coast of Africa’ and the eventual creation of Aduna

• The positive role business can play in creating a viable sustainable market for small scale agriculture in Africa

• What the Baobab tree is and why it’s such a simple important food source in rural Africa

• What a demand creation business model is and why its essential to Aduna’s success

• The innovative way Aduna marketed their product to create demand and the current impact of their success