My guest is Eric Dezenhall, Chief Executive Officer and co-founder of Dezenhall Resources. He has more than 30 years of executive-level experience as a crisis, communications and management counselor for corporations, prominent individuals, sports organizations, nonprofits and educational institutions. Dezenhall is one of the nation’s foremost crisis and damage control experts.

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He's also an author who channels some of his most creative ideas into 11 books, his newest is "False Light".