…on embracing imperfection. Jay Roeder is a freelance illustrator and designer with a focus on hand lettering. His work has been featured by Nike, TV Land, Gap and Monster.com, as well as various magazines, newspapers and books, including his own: “100 Days of Hand Lettering, A Complete Creative Lettering Course.” Jay joins the show for a conversation about how he promoted his work before Instagram, where he gets his inspiration for the phrases he hand-letters and being a Minnesota fan at the NFC Championship Game in Philadelphia.