Join Mario Ubiali, founder and CEO of Thimus, as he shares his innovative approach to food tech. Discover how cultural neuroscience shapes our relationship with food and challenges traditional nutrition. Learn about Mario's surprising findings from his studies about human behavior and our relationship with food. Explore the future of food and the technology's role in it. Overall, this episode offers a unique perspective on how cultural neuroscience can shape the future of sustainable gastronomy and highlights the importance of ethical considerations in this field.

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