Make Money Online

[97] Positioning: How Specialized Should You Be?

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"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"

  • Know your target market, like Ecommerce
  • Know niches within your target market, like Women's Fashion and Beauty or Every Day Carry
  • Identify if there are 20-50 companies in your niche in your target market
  • Identify if of those 20-50 there are 15-20 companies that are paying for consultants, have paid for consultants, or are looking for
    • help solving a problem

    Iterate. Too many companies come out? Become a

    little more specialized, based on your research. Too few? Become a
    little less specialized ("SEO optimization for women's fashion and
    beauty stores selling $1,000,000/yr and based in New York" →
    potentially too specialized)

    ...more
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    Make Money OnlineBy Kai Davis & Nick Disabato
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