<p>Why are causes marketed? What does this point to? Is there an underlining address substituted for when given legitimacy. We discuss in reference to the diminishing return on the consumer this highlights.</p>

Why are causes marketed? What does this point to? Is there an underlining address substituted for when given legitimacy. We discuss in reference to the diminishing return on the consumer this highlights.

#97: Rethinking cause marketing

We are consumers of life not its co-creators, so we are just givens. We are given credit for our wants and thats it. We consume our time as an economic good to no end. To see beyond the consumer is to see potential for change that would not just add value to the buyers journey called life, but unmarket it.

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#97: Rethinking cause marketing

#97: Rethinking cause marketing