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This podcast covers Gary Keller and Jay Papasan's book, The ONE Thing, which advocates for extreme focus and strategic prioritisation to achieve extraordinary results.

The core concept revolves around asking, “What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?”

The podcast discusses how this principle applies to various areas of life and work, using examples like Apple's success to illustrate its power. It challenges common beliefs that hinder success, such as multitasking and the idea that everything matters equally, and offers a practical roadmap for living with purpose, priority, and focused productivity.

The podcsat also highlights the research supporting the book's claims and provides practical advice for implementing the "ONE Thing" methodology.