Story or Die

Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. This is a fascinating conversation with Lisa Cron discussing the topic of her book story.

Guest Bio.

"Lisa Cron is a story coach, speaker, and the author of Wired for Story,

Story Genius, and Story or Die: How to Use Brain Science to Engage,

Persuade and Change Minds in Business and in Life. She has previously

worked as a literary agent, a television producer, and a story

consultant for Warner Brothers and The William Morris Agency, among

others, and currently advises writers, nonprofits, educators, and

journalists on the art and craft of story. She has also served on the

faculty of the School of Visual Arts MFA program in visual narrative

and, since 2006, has taught in the UCLA Extension Writers’ Program"