In this episode, marketing veteran Mark Larwood offers a refreshing perspective on the importance of patience in marketing. Mark discusses how today's fast-paced business environment can push for instant results, but slowing down and allowing strategies to mature can deliver lasting competitive advantages.  

Key points: 

• Patience in marketing can lead to better long-term outcomes. 
• Balancing short-term demands with long-term goals is essential for success. 
• AI can enhance creativity by handling mundane tasks, not just speeding up processes. 
• Effective communication and transparency are crucial during periods of change and acquisition. 
• Building relationships and nurturing brands is as important as immediate results. 

Are you curious to know how ruthless prioritisation and patience might reshape your marketing strategy? Don't miss this episode!

About Mark Larwood

With two decades of B2B tech marketing experience, Mark has worked with both global giants and innovative start-ups, including Atos, O2, Philips, and Telefónica. Currently, Mark serves as Marketing Director for CloudClevr, a next-generation Managed Services Provider formed from the merger of four leading communications and IT businesses. An advocate for Account-Based Marketing (ABM) strategies, Mark excels in driving alignment between sales and marketing teams, and ensuring marketing effort leads to sustainable and profitable growth. His expertise lies in his deep understanding of the tech and marketing landscape to craft strategies and drive his team to deliver results. Mark’s leadership is characterised by a commitment to innovation, strategic vision, and a relentless focus on achieving business outcomes.

Links 

Full show notes: Unicorny.co.uk

Watch online: https://youtu.be/pz-OAgtWXuY

LinkedIn: Mark Larwood | Dom Hawes 

Website: CloudClevr

Sponsor: Selbey Anderson 

Other items referenced in this episode:

Crazy frog

Michael E. Porter

What Is A KPI? Definition & Examples - Forbes