The Purposeful Marketing Podcast

#98: How do B2B marketers master trade shows? Ft. Emily Ting, Marketing Communications at CCS America


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"What do you do when you're asked to do a trade show or conference with zero experience?"


In this episode of The Purposeful Marketing Podcast, Aaron and Mary sit down with Emily to explore the intricacies of trade shows. From planning and stakeholder alignment to effective communication and measuring success, Emily shares her firsthand experiences and insights, offering valuable takeaways for marketers looking to excel at trade shows and conventions.

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~Market with purpose for the everyday practitioner ~

Connect with the hosts:

  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Connect with the guest:

    • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Emily Ting
    • ...more
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      The Purposeful Marketing PodcastBy Mary Keough, Aaron Weekes and James Boeckmann