Your pouring your heart into Instagram but your follower count isn't growing... does that mean your content isn't actually working? Nope!

Today I'm diving into the Instagram data that really matters. Because if you’re only looking at your follower count... you’re missing the bigger picture.

I’m giving you a simplified Instagram insights explanation that helps you actually understand your numbers. We’re talking about the top 3 engagement metrics you should be watching right now if you want to see real Instagram growth organically—and spoiler: all of them are way more important than your like count.

If we haven't met yet, hi, I'm Brittany, a mom, mystery buff, bookworm, and DIY home decor enthusiast. I help business owners get seen, loved and paid. If you're looking for support with your social media, email marketing to podcast, click here to learn how I can help.

You’ll learn:

• Which Instagram analytics tools (and tabs!) to focus on

• How to find your top-performing content and reverse-engineer more of it

• The #1 engagement metric the algorithm is prioritizing this year

• What external link taps tell you about your sales potential

• How to grow followers in Instagram without burning out on content

Whether you're using Instagram analytics sites or just poking around your professional dashboard, this episode will help you connect the dots between your content, your growth, and your business goals.

Plus, I’m sharing how I personally use these metrics to refine my strategy, boost engagement, and move the needle on my own offers. If you’ve been craving clarity and a content plan backed by real data, this episode is your new must-listen.

Tune in and let’s transform the way you use Instagram insights—because smarter content leads to better results.

Go Get Great Episode 98 References

Want to do your own content audit? Grab my DIY Audit Checklist and start using your insights strategically. It’s available now, and video walkthroughs are coming soon! 

https://brittanymiller.thrivecart.com/content-checklist/

Ep. 70 - Why Cutting Your Followers Can Boost Sales & Engagement https://www.brittanymillersocials.ca/post/cleaning-instagram-followers-to-boost-engagement

Ep. 83 - How to Use Trial Reels: A Step-by-Step Guide to A/B Testing Your Instagram Content for Better Performance https://www.brittanymillersocials.ca/post/how-to-use-trial-reels

 

Come Say Hi!

https://www.instagram.com/brittanymillersocials/

https://www.brittanymillersocials.ca/

Ready to level up your life and business taking it from good to great? Check out our Social Media, Email Marketing, or Podcasting Services

Hit follow and please leave a review if you enjoyed this episode! The kids and I might even bust out a happy dance! 💗 - Brittany

 

0:00 Intro

1:00 Instagram organic growth tip - don't just look at followers

2:25 3 metrics to keep an eye on in Instagram insights

3:00 Metric 1 - Average watch time

12:15 Metric 2 - Top preforming content

17:25 Metric 3 - External link taps

20:00 Wrap up