CDEP98: JEFF’S JET PILOT AND BRAD AND JEFF’S TIKI ANALYSIS PART 2

Welcome back for Part 2 of Brad and Jeff’s Tiki analysis, a look at the major eras of tiki through the lens of Martin and Rebecca Cate’s book, Smuggler’s Cove.

In part 1, over a Three Dots and a Dash stirred up by Jeff himself, our co-hosts dive into the mythic-but-true history of Don the Beachcomber, founder of the first tiki bar in 1933.

This time around, over a Jeff-crafted Jet Pilot, we learn of Trader Vic’s emergence on the scene in 1937, and how he took Don the Beachcomber’s genius idea and turned it into a worldwide franchise. As they’ve done countless times over our 7 seasons of Creative Distillation, Jeff and Brad compare the differences in the two entrepreneurs’ approaches, and examine the pros and cons of each.

They also look at the cultural factors contributing to the tiki craze (think: Elvis, the Beach Boys and the rise of surf music, and Disneyland’s Enchanted Tiki Room) and how tiki’s “authentic inauthenticity” begins to permeate American culture in general.

As we’ve come to expect from the Creative Distillation guys, they stick the landing by tying all of this tiki madness into the broader cultural context and the role of storytelling in entrepreneurship.

This is episode #98, and it seems Brad and Jeff are actually getting kind of serious about this. Maybe we actually will make a tiki pilgrimage to San Francisco for our 100th episode. Maybe this paper will actually be written. Stay tuned, tikiphiles!

Aloha and cheers!

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You’ve been listening to Tiki Time with Jeff, a special, semi-occurring production of Creative Distillation. This episode was recorded on location at Jeff’s super secret Tiki Hideaway.

Check the show notes for a Jet Pilot recipe, and Part 2 of Jeff and Brad’s tiki analysis, which includes a timeline of major events in tiki, emerging themes and next steps.

Thanks for listening to Creative Distillation and Tiki Time with Jeff! Much aloha to all!

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RECIPE: Jet Pilot

Jet Pilot

• 1/2 oz. lime juice

• 1/2 oz. grapefruit juice

• 1/2 oz. Homemade cinnamon syrup*

• 1/2 oz. falernum

• 1 oz. black blended rum (Coruba)

• 3/4 oz. blended aged rum (Appleton 12)

• 3/4 oz. black overproof rum (Planteray OFTD)

• 1 dash herbstura (1/2 Angistura bitters, 1/2 Herbsaint)

*The Art of Drink's recipe for homemade cinnamon syrup: https://youtu.be/8DjH3fP8Aus

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Part 2 of Brad and Jeff's Tiki Analysis: https://bit.ly/4usNvyH

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CREATIVE DISTILLATION

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights.

Jeff York | Associate Professor | Research Director
[email protected]

Brad Werner | Instructor | Teaching Director
[email protected]

Deming Center for Entrepreneurship | CU Leeds School of Business
303.492.9018 | [email protected]