If we have Bryan Thrift on We Fish ASA every time he cashes a six-figure check from winning a FLW tournament, how long will it take before we have to change the name of the show to "We Fish Bryan Thrift?" Jesse Simpkins, the Director of Marketing for St. Croix checks in. They make the best rods on Earth, you know. Kellie Ralston is the Florida Fishery Policy Director for the American Sportfishing Association. Wow! That is a mouthful! She updates us on the Everglades and the Keys.