PetBiz Podcast for Pet Business Owners

#98 Post-Event Marketing To-Do List


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This podcast outlines key takeaways for businesses looking to increase customer interaction and engagement via event marketing leveraging email marketing strategies. Strategies include using AI to develop show-stopping subject lines, segmenting email lists, incentivizing referrals, sharing success stories and testimonials, and formatting stories as narratives. Additionally, the article suggests inviting email subscribers to pet events, building relationships, and increasing brand awareness through email campaigns. By taking these steps, businesses can create effective and successful marketing strategies.


1. The Perfect Pet Event Follow-up: Leveraging Email Addresses to Grow Your Pet Business (00:00 - 07:17)

2. Unlock the Power of Email Marketing for your Pet Business (07:18 - 14:31)

3. Nurture Your Prospects for Pet Business Success Using Email Marketing (14:33 - 20:49)


Here are the links features in this episode:


BenchmarkONE is the CRM Option that is discussed (affiliate link)

FREE AI Masterclass on June 29th at 6pm CST REGISTER NOW!

Free Sales Funnel Series 4-part video training

Hey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!

Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.

PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!


“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!

This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!

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PetBiz Podcast for Pet Business OwnersBy Janie Budnick

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