<p>Craig Everett came close to running out of water in a Mongolian desert, and that's not a metaphor. A serial entrepreneur with a penchant for packaging travel experiences in new and novel ways, Craig is CEO of Holibob, a technology platform that links experiences with travelers. Susan and Craig talk about humility, confidence, and tow ropes.</p>

Craig Everett came close to running out of water in a Mongolian desert, and that's not a metaphor. A serial entrepreneur with a penchant for packaging travel experiences in new and novel ways, Craig is CEO of Holibob, a technology platform that links experiences with travelers. Susan and Craig talk about humility, confidence, and tow ropes.

98 | Snapped Tow Rope

Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business.

Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses.  Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock.

Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

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Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

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98 | Snapped Tow Rope

98 | Snapped Tow Rope

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