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#98 What Is Google MUM Update & How It Is Going To Change SEO Forever? (Hindi)
Google is using a new model to understand the content and they already said that this model is 1000 times powerful than the last model which is known as BERT, this new language understanding AI model will bring a lot of improvement toward the intent of the user and we know it as MUM (Multitask Unified Model).
MUM not only understands language but also generates it. It’s trained across 75 different languages and many different tasks at once, allowing it to develop a more comprehensive understanding of information and world knowledge than previous models. And MUM is multimodal, so it understands information across text and images and, in the future, can expand to more modalities like video and audio.
Let's understand what is this model and how it will impact the work of SEO
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By Arbab UsmaniGoogle is using a new model to understand the content and they already said that this model is 1000 times powerful than the last model which is known as BERT, this new language understanding AI model will bring a lot of improvement toward the intent of the user and we know it as MUM (Multitask Unified Model).
MUM not only understands language but also generates it. It’s trained across 75 different languages and many different tasks at once, allowing it to develop a more comprehensive understanding of information and world knowledge than previous models. And MUM is multimodal, so it understands information across text and images and, in the future, can expand to more modalities like video and audio.
Let's understand what is this model and how it will impact the work of SEO