From 2009: Jeff Wilser is the author of "The Maxims of Manhood: 100 Rules Every Real Man Must Live By," in which he gives us life instructions that are more practical than anything handed down since Hef wrote the Playboy Philosophy. (I think it’s just an odd coincidence that Wilser’s book title has he word “maxim” in it, since nothing useful ever came out of the magazine of that name.) Here's a good example, Maxim #21: Use every four-letter word but one. Classy, huh?