When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. 

We speak with Zoltan Lorantffy, Global Marketing Director at Tidal Migrations, about why a brand selling convenience, empowerment, & community will always go further than product.  

What we discussed:

• The connection between a brand and it’s story
• Understanding what a brand really is
• The future of brands in the digital age
• How to improve your brand

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

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