This past weekend, I had the pleasure of getting a brand photoshoot done, and every single time I have a session, it sparks a burst of inspiration that I absolutely love.

Brand photoshoots have been a consistent investment in my business for years, and the very first one changed the game for me.

Back in the early days of my business, I used whatever photos I had on hand and put them on my website. But I yearned to capture the essence of my brand, to showcase the deep dive I'd taken into my ideal customer, messaging, and the emotional aspects I wanted to convey to my ideal customer.

Photography is one of the most powerful ways to share your brand with the world. After that first transformative experience, I swore by brand photoshoots as one of the best investments for online branding.

Inside today's episode of the Brandmerry Podcast, you'll discover:

• My top tips to prepare for a brand photoshoot, and what to do BEFORE you even start snapping pics.

• Tips for performing a DIY photo session for your website or content

• My top tips for finding a photographer that matches your brand!