Alan Mahon from BrewGooder shares:

• The story behind BrewGooder’s mission to bring one million people clean drinking water
• The ballsy way in which they approach BrewDog to get a partnership with them to brew beer
• Why it’s essential to start with a sound business model if you want to do good
• Why BrewGooder changed their marketing approach from nicey-nice to warrior
• How we can make consumerism altruistic

 

Alan is the Founder of Brewgooder, the craft beer brand on a mission to bring 1,000,000 people clean drinking water. Brewgooder became the first social enterprise brand to gain a national listing with Asda in October 2016, just 3 months after launching their flagship style Clean Water Lager with a successful £60,000 crowdfund. Brewgooder now has over 1,000 stockists in the UK, and has delivered clean water projects for over 40,000 people. He is a passionate believer in the power of 'altruistic consumerism' where everyday people can change the world for the better through everyday spending habits and is on a personal mission to bring social enterprise brands into the mainstream.