In this episode of 99 Dev Problems, Tessa Kriesel sits down with Flo Merian, a seasoned developer, founder, and marketer with a rich history of supporting DevTool startups and building communities. Flo shares insights into his journey, starting from self-taught coding as a teenager to co-founding impactful initiatives like Marketing to Dev, a thriving community for DevTool founders and marketers, and his latest venture, Launchweek.dev—a platform for showcasing new developer products.

Key Highlights:

• Origins of a Developer: Flo recounts how his brother introduced him to coding, leading to his lifelong passion for building and innovation.
• The Power of Giving Back: Tessa and Flo dive deep into the "give first" mindset, exploring how openness and community engagement foster growth and trust in the developer ecosystem.
• Building for Developers: Flo discusses Launchweek.dev, a platform bridging gaps for DevTool startups to gain visibility, and emphasizes the long-term value of nurturing developer advocacy.
• Problem-Solving with AI: Flo shares how tools like Raycast and Zed enhance his workflow, showcasing the evolving role of AI in development.

The conversation also touches on the unique camaraderie in the developer world, the challenges of measuring community-driven growth, and actionable strategies for engaging with developers authentically.

Connect with Flo:

• x.com/fmerian
• linkedin.com/in/fmerian/
• marketingto.dev/
• launchweek.dev