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The internet didn't ruin things for creatives. It changed the rules — and nobody explained what the new ones are. In this episode, we get into the economics of replication (why your work alone can't be scarce anymore and what can be), the difference between a personal brand and performing one, and what virality actually is versus what it isn't. If you make things and you're trying to figure out how to build a sustainable creative life in the current economy, this is the episode. We also talk about what actually matters more than follower count — an email list, a point of view that rewards attention, and community infrastructure — and why Hot Literati exists as an answer to that last one.