Big Content

99% of YouTubers Make These Mistakes When Signing Brand Deals


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we've signed over 7-figures ($) worth of brand deals over the years, and today I'm sharing with you the most common mistakes I see almost every youtuber/creator make when signing brand deals and sponsorships


0:00 - its rude to skip introductions

0:48 - you shouldn't be signing brand deals

2:53 - getting paid in product

4:45 - not actively reaching out to brands that you want to work with

7:38 - proper due diligence on contracts

• 7:43 - hiring a lawyer for a contract?

• 9:28 - companies need creative approval

• 11:18 - exclusive advertising in video

• 12:23 - contract termination

13:33 - proper due diligence on brands/products

15:31 - advertising with too many brands

16:43 - charge more

20:03 - get creative with payment structure


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Big ContentBy Nick Ercolano & Jack Settleman