Ro is the 29-year-old Founder of The Wilds Skincare — a clean, genderless, and step-simplified skincare line that launched earlier this year.

In just 3 months, The Wilds has achieved some exciting milestones including a social media launch campaign that reached just over 5M Instagram users, upcoming features in Coveteur, Goop, Forbes, PopSugar (to name a few), and most notably, being named a finalist in the Pure Beauty Global Awards for Best New Clean Skincare.

Beyond ethical skincare, The Wilds aims is to cultivate a community that fosters unapologetic confidence, self-acceptance and the permission to be happily wild.

We chat about her upbringing and middle eastern background, her skin journey and why she created The Wilds, starting a business, leaning into her fear compass, marketing herself and manifesting her business, and why she doesn't compare herself to others. 

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