People secretly want to have a leader. We like to follow.

The same is true in marketing.

Call to actions (CTAs) are one of the most important parts of advertising.

In every ad, email, video, landing page and pretty much every message you put out there you must tell people what to do next. Click the link below, answer this email and buy now are some examples...

But why you need to tell people what to do?

Simple. We don't know the next steps and we like to be led.

If the next step in your sales process for people is to send you their email, tell them so, if the next step is to schedule a call, tell them!

I use CTAs all the time in my videos, I tell people to go to certain links because that is the next step they should take.

You should too.

Now listen this episode to learn more about call to actions. (see what I did there? 😂)

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