Sign up to save your podcasts
Or
Share 99 Wows of Creativity - Featured Interview with guest expert Randi Brill
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
99 Wows of Creativity - Featured Interview with guest expert Randi Brill
Randi Brill, Chief Creative Officer for QuaraCORE and author of 99 Creative WOWs Words of Wisdom for Business
Randi Brill and Bill Ringle discuss the practical aspects of creative design for small business owners.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Key points that you’ll learn from this interview:
How Randi's mother nurtured a creative, empowered mindset for her children
The question that every manager should ask to gain more clarity: "What problem are we really trying to solve?"
A behind the scenes peek at what happens at a "creativity lab" for businesses
What makes creativity intimidating and what you can do about it so that you're tapping your people's creativity
How trade show managers benefit from JIT design that builds upon their work
Read the Show Notes from this Episode
2:17 The two mantras that Randi’s mom held when Randi was young.
2:44 “What gets positive reinforcement is what you pursue.”
4:30 Randi describes all the early creative jobs she held that fostered her young entrepreneurial spirit.
6:03 “Creativity for business and entrepreneurs is different than art for art’s sake and fine artistry, and it’s very much driven to solve business strategy and problems.”
7:05 “Design, when it’s done well, enhances whatever the content and message need to be. When the design is not done well, it’s decorating.”
8:20 “I’m a mapmaker, I draw pictures.”
10:15 “It’s so hard when you are in your business to look at your business.”
11:07 Why a designer or design team is uniquely positioned to assist a company in solving its content strategy issues.
15:11 Why everyone at Randi’s creative lab wears a coat and goggles.
16:54 Randi’s design team’s first step when working with new clients is determining their underlying set of priorities.
18:40 “A lot of people look for answers. The best way to get to the answers is to have the right questions.”
21:08 Randi explains why each of her company’s “labs” lasts for two days.
21:40 “People always make a better decision when they’re given viable choices from which to make that decision.”
22:15 “Creativity isn’t something that a lot of people are comfortable with.
23:46 The importance of complete client confidentiality.
25:06 Randi tells about an unconventional creativity lab that led somewhere different than the client was expecting.
27:43 “I’m not coming in as the outside bad cop, I’m coming in with very clear glasses to look at what’s been done, to understand why suddenly no one’s happy.”
29:09 “No one should be reading a PowerPoint.”
30:56 “There are lots of ways to be right.”
36:09 “It’s about trusting that you’re hiring people who are there to complement your strengths.”
39:05 “I’m up until 2AM most days making my own luck.”
Expert Bio
Randi Brill announced she was going to be in charge of something—and she has been in charge of many creative “somethings” ever since.
In 1982, armed with only her recent BFA in Graphic Design from Carnegie Mellon University, $57, and a fierce drive to succeed, Randi launched her first company, Quarasan—and she’s launched many successful companies since. Randi grew this design sole proprietorship into a multi-million dollar educational design and development firm, serving the nation’s largest educational publishers.
In 2014, Randi transitioned Quarasan into QuaraCORE, her thriving design agency in Chicago. QuaraCORE focuses on the CORE creative offering...
View all episodes
By Bill Ringle
4.9
148148 ratings
Randi Brill, Chief Creative Officer for QuaraCORE and author of 99 Creative WOWs Words of Wisdom for Business
Randi Brill and Bill Ringle discuss the practical aspects of creative design for small business owners.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.
Interview Insights
Key points that you’ll learn from this interview:
How Randi's mother nurtured a creative, empowered mindset for her children
The question that every manager should ask to gain more clarity: "What problem are we really trying to solve?"
A behind the scenes peek at what happens at a "creativity lab" for businesses
What makes creativity intimidating and what you can do about it so that you're tapping your people's creativity
How trade show managers benefit from JIT design that builds upon their work
Read the Show Notes from this Episode
2:17 The two mantras that Randi’s mom held when Randi was young.
2:44 “What gets positive reinforcement is what you pursue.”
4:30 Randi describes all the early creative jobs she held that fostered her young entrepreneurial spirit.
6:03 “Creativity for business and entrepreneurs is different than art for art’s sake and fine artistry, and it’s very much driven to solve business strategy and problems.”
7:05 “Design, when it’s done well, enhances whatever the content and message need to be. When the design is not done well, it’s decorating.”
8:20 “I’m a mapmaker, I draw pictures.”
10:15 “It’s so hard when you are in your business to look at your business.”
11:07 Why a designer or design team is uniquely positioned to assist a company in solving its content strategy issues.
15:11 Why everyone at Randi’s creative lab wears a coat and goggles.
16:54 Randi’s design team’s first step when working with new clients is determining their underlying set of priorities.
18:40 “A lot of people look for answers. The best way to get to the answers is to have the right questions.”
21:08 Randi explains why each of her company’s “labs” lasts for two days.
21:40 “People always make a better decision when they’re given viable choices from which to make that decision.”
22:15 “Creativity isn’t something that a lot of people are comfortable with.
23:46 The importance of complete client confidentiality.
25:06 Randi tells about an unconventional creativity lab that led somewhere different than the client was expecting.
27:43 “I’m not coming in as the outside bad cop, I’m coming in with very clear glasses to look at what’s been done, to understand why suddenly no one’s happy.”
29:09 “No one should be reading a PowerPoint.”
30:56 “There are lots of ways to be right.”
36:09 “It’s about trusting that you’re hiring people who are there to complement your strengths.”
39:05 “I’m up until 2AM most days making my own luck.”
Expert Bio
Randi Brill announced she was going to be in charge of something—and she has been in charge of many creative “somethings” ever since.
In 1982, armed with only her recent BFA in Graphic Design from Carnegie Mellon University, $57, and a fierce drive to succeed, Randi launched her first company, Quarasan—and she’s launched many successful companies since. Randi grew this design sole proprietorship into a multi-million dollar educational design and development firm, serving the nation’s largest educational publishers.
In 2014, Randi transitioned Quarasan into QuaraCORE, her thriving design agency in Chicago. QuaraCORE focuses on the CORE creative offering...