If your careers content and your outreach feel… fine—but not moving needles—this week’s The Next Step hands you a tiny workflow that does big things.

It’s one process you can run two different ways: first to pressure-test your careers messaging against real target profiles, then to flip it and spot tension inside a competitor’s public story. The output isn’t “opinions”—it’s a simple grid you can take into the room and finally retire the “I like blue” debate.

No pricey platforms. No vendor pitch. Just tools you already have and prompts you can copy-paste. Run it once this week and you’ll have a clearer careers page plan and outreach that actually gets replies.

Watch here → (link)

Because nobody has time to argue with HiPPOs!

Talk soon,

James

P.S.

If you want more practical recruiting ideas like this delivered to your inbox every weekday, check out my daily newsletter at ideaoftheday.substack.com. One idea, every day, designed to make your recruiting life easier.

P.P.S.

Do you think your employer brand is working? Or do you know? In 72 hours, you can get a full diagnostic report for free. FREE!!! Check it out.

-j

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit employerbrandheadlines.substack.com