Running the world’s largest magic company, Adam Wilber had to create a lot of magic tricks for his repertoire. As a magician, he wants to create certain types of experiences for people that watch him. Adam discloses that the true magic of 3D printing lies in outsourcing creativity. He is able play within the world of magic, from idea to sketch to design and then to physical things that he uses. Adam gets help from designers and creators all over the world who can take on the tasks that he’s never had time to learn. He’s learned that this process is just easier and a lot less time consuming, and has enabled him to do a variety of stuff with his ideas that he would never have otherwise been able to do.