The most expensive book I own is called "Breakthrough Advertising" by a marketing legend named Eugene Schwartz.

It's a regular hardcover book. Not an overblown 'info product.' And I've seen it running anywhere between $500 and $1000 - which is a feat in and of itself.

It's full of down-n-dirty marketing brilliance.

But there's one concept that I have never been able to forget. It colors everything I do.

It's called the '5 Stages of Customer Awareness.'

It's absolutely critical to understand this if you want to get results with your marketing.

A few key takeaways in this episode:

• The single best way to build influence over someone
• How to tailor your posts to speak to the right people at the right time.
• One of the biggest mistakes I see people making with their social media marketing efforts (ESPECIALLY those promoting "local" businesses.)
• And a bunch more.

Mentioned in this episode:

MoneyMoves: How to make shit happen with social media

Magic Pixel Dust: 5 Marketing Magic Spells

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