This week, John delivers a masterclass - Live from Clubhouse - in how to achieve a complete social media strategy in seven steps, detailing the ways in which you can supercharge your social media growth and reach.

 KEY TAKEAWAYS

• Firstly, we need to decide on which social media platforms we will use. Each is different in their own way, and can help you to reach different audiences.
• Decide on the purpose of your social media strategy. Are you hoping to grow your brand, or to provide yourself with an income?
• Re-purposing content across platforms is fine, but you have to tweak and tailor it slightly between platforms so as to better suit the aesthetic and culture of each.
• Monetisation features are beginning to proliferate across platforms, meaning that you can easily access things such as sponsorship or product placement.

BEST MOMENTS

'You have to think about different ways to start growing'

'Are you doing this for branding, or income?'

'Make sure that the DNA of each post is different'

'80% for branding - 20% for selling'

ABOUT THE HOST

JOHN LEE

John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire!

Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg.

John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!”

For more information on John, visit www.johnlee.com

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