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Hey Friends,
Our guest today on the podcast is Michael Senackerib, CEO of Dewey's Bakery. Dewey’s is a bakery in Winston-Salem, North Carolina that was founded in 1930. Recently they created a CPG line of their baked goods.
We discuss:
* How Dewey’s became popular in North Carolina
* Why they decided to create a CPG line
* Their approach to building a brand in retail
* How Michael became Dewey’s CEO
* What consumers want from premium quality cookies
* Their growth expansion plans
* And much more
Thank you for listening.
Hey Friends,
Our guest today on the podcast is Michael Senackerib, CEO of Dewey's Bakery. Dewey’s is a bakery in Winston-Salem, North Carolina that was founded in 1930. Recently they created a CPG line of their baked goods.
We discuss:
* How Dewey’s became popular in North Carolina
* Why they decided to create a CPG line
* Their approach to building a brand in retail
* How Michael became Dewey’s CEO
* What consumers want from premium quality cookies
* Their growth expansion plans
* And much more
Thank you for listening.