Today's guest on Arta Asks Me Anything is Simeon Siegel, a Managing Director and award-winning Senior Analyst specializing in Retail and E-commerce. Live from The Lead Innovation Summit in NYC, Arta asks a series of quickfire questions around DTC, returns, discounting and also why Simeon was drawn to retail.

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You can find Simeon - here, Arta - here and Carl - here!