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A Balancing Act: How to Manage Multiple Sales Channels with Mark Cohen
In this episode, Mark, Head of Tech Partnerships at Katana, explores the challenges of scaling inventory-based businesses. Drawing from two decades of experience, Mark discusses multichannel selling strategies, the importance of forecasting, building a connected tech stack, and transitioning between B2B and B2C models. He emphasizes the value of hiring experts to optimize processes and avoid costly mistakes.
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By Katana Cloud InventoryIn this episode, Mark, Head of Tech Partnerships at Katana, explores the challenges of scaling inventory-based businesses. Drawing from two decades of experience, Mark discusses multichannel selling strategies, the importance of forecasting, building a connected tech stack, and transitioning between B2B and B2C models. He emphasizes the value of hiring experts to optimize processes and avoid costly mistakes.
Links: