Sea 2 Ep 64 “A Balloon Can Deliver Ecommerce Profit?” with Aisha Khan 

3/16/2023

 

Finally Ecommerce and all RETAIL is talking about how important profit is! Is Amazon and all marketplaces and retailers just simply a “pay to play” unfair game? We brought in one of the best in the business to answer these important questions! Aisha Kahn, VP of Strategy, Planning and Insights at Momentum Commerce joins the show. The Ecommerce Queen and P&L Doctor explains what is happening with Share Of Voice (SOV) and how much does it cost to get the percentage of SOV you want!  We play “What’s That Keyword?” game. Always Off Brand Simplifies Ecommerce and guarantees to make you laugh and learn at the same time! 

 

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Guest  Aisha Kahn VP Strategy, Planning and Insights

Linkedin: https://www.linkedin.com/in/ecommercequeen/

Websites: Momentum Commerce - https://momentumcommerce.com/

HOSTS:

Summer Jubelirer has been in digital commerce and marketing for over 15 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.  

LinkedIn https://www.linkedin.com/in/summerjubelirer/

 

Scott Ohsman has been working with brands for over 27 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/

 

Hayley Brucker has been working in retail and with Amazon for years. She is currently a Marketing Coordinator at Channel Key LLC. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor. 

LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/

 

Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic

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“Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.