You read that right, I've got a brand promise when it comes to our company bathroom here at ParaCore—and it all has to do with the lock.   There are various scenarios when the lock may not work or the person *thinks* the lock isn't working. So, we installed a sign...but it didn't stop there, and what resulted was a lesson in the power of brand messaging.   ****************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].