As a kid and a young man Michael Seres, the founder and CEO of 11 Health, was plagued by Chrons disease and intestinal problems. Eventually, this required him to have an intestinal transplant, just the 11th ever performed in the UK. The surgery left him with a permanent companion, an ostomy bag. Tapping on business skills he developed creating product merchandising for TV shows like The Apprentice and Who Wants to Be A Millionaire, he created a better ostomy bag and launched 11 Health.