Managing people is a complicated affair. People aren’t software—they don’t live in the cloud, you can’t check their code or query their database. But understanding the people in your company, their needs, and what you can do to bring out their best on a daily basis, is crucial to running a successful business. 

Adam Berke experienced this problem personally at his last company, where he went from being one of three employees to one of seven hundred. Now he’s the co-founder and CEO of WorkPatterns, a company that offers a simplified people management app to help managers organize, motivate, and engage their teams.