Timothy speaks to Erik Vance, a Biologist and award-winning science journalist who has written for The New York Times, Scientific American and National Geographic. They explore the biological basis of expectation, and share how you can use this understanding to integrate it into your personal branding and organisational brand leadership strategy. Erik is the author of the best-selling book, ‘Suggestible YOU: The Curious Science of your Brain’s ability to Deceive, Transform and Heal‘. cliffcentral.com