There is no silver bullet to guarantee product adoption in the marketplace. However, businesses can implement strategies before launch to improve market readiness and increase the likelihood of securing a place in consumers' weekly dinners.

To dive deeper into these strategies, we’re joined by Eleni Shipp, Partner at The Partnering Group. With over 40 years of experience in marketing and innovation strategy, Eleni shares insights into the 5C Analysis and 3D framework. These powerful methodologies help businesses truly understand a product's market readiness and, if they're not there yet, how to transform them into remarkable, profitable offerings.

Join us as we discuss:

• Why large companies need to keep marketing and sales functions separate post-acquisition to propel innovation.
• The shift towards launching products on a smaller scale to manage risks and learn from market reactions.
• Adjusted strategies for CPG products, focusing on digital marketing, influencers, retail media, and social media
• Current dietary trends and psychological thought processes influencing consumer behaviors

The CPG Launch Leaders podcast is presented by Bold Strategies, Inc. Visit www.boldstrategies.com to learn more.